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Hiring good writers is one of the key points in providing high-quality services. Moreover, you can continue to refine and expand your portfolio throughout your career; many professionals use e-portfolios to advertise their services. However, you must check with em- ployers before including any items that you created while you were an employee, and check with clients before including any work products anything you wrote, designed, programmed, and so on they purchased from you.
For each item you add to your portfolio, write a brief description that helps other peo- ple understand the meaning and significance of the project. Include such items as these:. Why did you undertake this project? Was it a school project, a work as- signment, or something you did on your own initiative? If you worked with others, be sure to mention that and discuss team.
For instance, if you led the team or worked with others long distance as a virtual team, point that out. Sometimes the most impressive thing about a project is the time or bud- get constraints under which it was created.
For example, if you wrote a letter soliciting donations for a charitable cause, how much money did you raise? If appropriate, describe what you learned during the course of the project. Also, if you have anything embarrassing on Facebook, Twitter, or any other social networking site, remove it immediately. To get started, first check with the career center at your college; many schools offer e-portfolio systems for their students.
Some schools now require e-portfolios, so you may already be building one. Products and companies have brands that represent collections of certain attributes, such as the safety emphasis of Volvo cars, the performance emphasis of BMW, or the luxury emphasis of Cadillac. Similarly, when people who know you think about you, they have a particular set of qualities in mind based on your professionalism, your priorities, and the various skills and attributes you have developed over the years.
Perhaps without even being conscious of it, you have created a personal brand for yourself. As you plan the next stage of your career, start managing your personal brand deliberately. You can learn more about personal branding from the sources listed in Table 2, and you will have multiple opportunities to plan and refine your personal brand during this course.
To get you started, here are the basics of a successful personal branding strategy Every good story has dramatic tension that pulls readers in and makes them wonder what will happen next. Where is your story going next? Chapter 15 of- fers more on this personal brand-building approach. Volvos, BMWs, and Cadillacs can all get you from Point A to Point B in safety, comfort, and style, but each brand emphasizes some attributes more than others to create a specific image in the minds of potential buyers.
Similarly, you want to be seen as something more than just an accountant, a supervisor, a salesperson. What will your theme be? Brilliant strategist? Hard-nosed, get-it-done tactician? Technical guru? Problem solver? Creative genius? Inspirational leader?
Malone, Robert J. Courtland L. Thill, Business in Action, 5th ed. Upper Saddle River, N. Nancy M. Jeffrey R. Major corporations spread the word about their brands with multimillion-dollar advertising campaigns. You can promote your brand for free or close to it.
You build your brand by connecting with like- minded people, sharing information, demonstrating skills and knowledge, and helping others succeed. When you promote a brand, you make a promise—a promise that whoever buys that brand will get the benefits you are promoting. All of this planning and communication is of no value if you fail to deliver on the promises your branding efforts make. Conversely, when you deliver quality results time after time, your talents and professionalism will speak for you.
As a final note, be sure to use all the job search tools and resources available to you. A variety of apps and websites can help you find jobs, practice interviewing, and build your professional network see Figure P1.
Figure P1 Mobile Recruiting Apps Make sure to explore the wide variety of mobile apps and online resources to help you during your career planning and job search. No other skill can help your career in as many ways as communication. Discover what business communication is all about, why communication skills are essential to your career, how social and mobile technologies are revolutionizing business.
Socializing the Customer Service Experience If you have ever worked in retail, customer service, or a similar job, you know what a challenge it can be to make sure each customer has a great experience with your company. Imagine the challenge of keeping 25 million customers happy. As a relatively new airline, taking its first flight in , JetBlue has always tried to differentiate itself from the older carriers in the business.
A great example is its pioneering use of Twitter as a customer service platform. JetBlue joined Twitter in , only a year after the microblogging service launched and well before most companies were aware of its potential for business communication. The company views its website as the central hub of its online presence, but social media the company is quite active on Facebook as well provide a vital connection between customers and the website.
In fact, digital communica- tion of all forms is so important that the company considers itself a digital brand. The airline was also one of the first companies to truly get the social part of social media—that Twitter and other systems were about more than just pushing information outward.
Morgan Johnstone, the JetBlue communications staffer who got the. Explain the importance of effective communication to your career and to the companies where you will work. Describe the communication process model and the ways social media are changing the nature of business communication.
Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices.
He wanted to hear what people were saying about the company, whether it was plea for help dur- ing travel, a compliment for a company employee, or even an unpleasant criticism. This interaction became so valuable to the company that it now has more than two dozen Twitter agents all ready to interact in real time with the nearly 2 million travel- ers who follow the company.
They answer questions, resolve problems and complaints, and even rebook flights on the spot if needed. The company is considering adding such nifty features as augmented reality, which would let travel- ers hold up their smartphones in airports to see where rest- rooms, coffee shops, gates, and other vital facilities are located. However the company innovates as it moves forward, its focus will be on using digital, social, and mobile communication to make sure customers have the best possible experience.
The essence of communication is sharing—provid- ing data, information, insights, and inspiration in an exchange that benefits both you and the people with whom you are communicating. This section outlines the many ways in which good communication skills are critical for your career and for any company you join.
Some jobs, such as sales and customer support, are primarily about communicating. In fields such as engineering or fi- nance, you often need to share complex ideas with executives, customers, and colleagues, and your ability to connect with people outside your field can be as important as your technical expertise.
If you have the entrepreneurial urge, you will need to communicate with a wide range of audiences—from investors, bankers, and government regulators to employees, customers, and business partners. The changing nature of employment is putting new pressure on communication skills, too.
Many companies now supplement their permanent workforces with inde- pendent contractors who are brought on for a short period or even just a single project. Chances are you will spend some of your career as one of these independent freelancers, working without the support network that an established company environment pro- vides.
Communication is the process of transferring information and meaning between senders and receivers. If you launch a company or move into an executive role in an existing organization, you can expect communication to consume the majority of your time.
In fact, improving your communication skills may be the single most important step you can take in your career. The world is full of good marketing strategists, good accoun- tants, good engineers, and good attorneys—but it is not full of good communicators. Figure 1. In the middle exchange, the sender and receiver negotiate the meaning by discussing the situation. The negotiated meaning is that everything is fine so far, but the risk of a schedule slip is now higher than it was before.
In the bottom exchange, the receiver has a negative emotional reaction to the word think and as a result creates her own meaning—that everything probably is not fine, despite what the sender says. This Pinterest board created by the authors highlights some of the most important changes taking place in the field of business communication.
Aside from the personal benefits, communication should be important to you because it is important to your company. Effective communication helps businesses in numerous ways. It provides5. Use concrete language, specific detail, and information that is clear, convincing, accurate, and ethical.
Even when an opinion is called for, present compelling evidence to support your conclusion. Craft messages to generate a specific response from a specific audience. When appropriate, clearly state what you expect from audience members or what you can do for them.
Show your readers precisely how they will benefit by responding the way you want them to re- spond to your message. Keep these five important characteristics in mind as you compare the ineffective and effective versions of the message in Figure 1. A good place to start is to consider what it means to be a professional. Professionalism is the quality of performing at a high level and conducting oneself with purpose and pride.
It means doing more than putting in the hours and collecting a paycheck: True professionals go beyond minimum expectations and commit to making meaningful contributions. Professionalism can be broken down into six distinct traits: striving to excel, being dependable and accountable, being a team player, demonstrating a sense of etiquette, making ethical decisions, and maintaining a positive outlook see Figure 1.
A key message to glean from Figure 1. For example, to be a team player, you have to be able to collaborate, resolve conflicts, and interact with a wide variety of personalities. However, review the blue annotations to see just how many problems the message really has.
This section offers a brief look at the skills employers will expect you to have, the nature of communication in an organizational environment, and the importance of adopting an audience-centered approach. Fortunately, the skills employers expect from you are the same skills that will help you advance in your career Successful professionals continue to hone communication skills throughout their careers.
In addition to having the proper skills, you need to learn how to apply those skills in the business environment, which can be quite different from the social and scholastic environ- ments you are accustomed to. Throughout the formal network, information flows in three directions.
Downward communication flows from executives to employees, conveying executive decisions and providing information that helps employ- ees do their jobs. Upward communication flows from employees to executives, providing insight into problems, trends, opportunities, grievances, and performance, thus allowing executives to solve problems and make intelligent decisions.
Horizontal communication flows between departments to help employees share information, coordinate tasks, and solve complex problems. Every organization also has an informal communication network, often referred to as the grapevine or the rumor mill, which encompasses all communication that occurs outside the formal network.
In fact, the inherent limitations of formal communication networks helped spur the growth of social media in the business environment. An audience-centered approach involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is mean- ingful to them.
An audience-centered approach involves understanding, respect- ing, and meeting the needs of your audience members. It means acknowl- edging that things may be difficult but then buckling down and getting the job done anyway. It means no whining and no slacking off, even when the going gets tough. We live in an imperfect world, no question; jobs can be boring or difficult, customers can be unpleasant, and bosses can be unreason- able.
Your energy, positive or negative, is contagious. Personal demeanor is, therefore, a vital element of workplace harmony. No one expects or wants you to be artificially upbeat and bubbly every second of the day, but one negative personality can make an entire office miserable and unproductive.
Every person in a company has a responsibility to contribute to a positive, energetic work environment. This ability to relate to the needs of others is a key part of emotional intelligence, which is widely consid- ered to be a vital characteristic of successful managers and leaders. A vital element of audience-centered communication is etiquette, the expected norms of behavior in any particular situation.
The more you understand such expectations, the better chance you have of avoiding career-damaging mistakes. The principles of etiquette discussed in Chapter 2 will help you communicate with an audience-centered approach in a variety of business settings. Messages can get lost or sim- ply ignored. The receiver of a message can interpret it in ways the sender never imagined.
In fact, two people receiving the same information can reach different conclusions about what it means. Fortunately, by understanding communication as a process with distinct steps, you can improve the odds that your messages will reach their intended audiences and produce their intended effects.
This section explores the communication process in two stages: first by following a message from one sender to one receiver in the basic communication model and then by expanding on that approach with multiple messages and participants in the social communication model.
Messages can flow upward from a lower-level employee to a higher-level employee , downward from a higher-level employee to a lower-level employee , and horizontally across the organization, between employees at the same or similar levels. By viewing communication as a process Figure 1.
Many variations on this process model exist, but these eight steps provide a practical overview:. Whether a communication effort will ultimately be effective starts right here and depends on the nature of the idea and the motivation for send- ing it.
For example, if your motivation is to offer a solution to a problem, you have a better chance of crafting a meaningful message than if your motivation is merely to complain about a problem. Much of the focus of this course is on developing the skills needed to successfully encode your ideas into effective messages. With the appropri- ate message to express an idea, the sender now needs a communication medium to present that message to the intended audience.
To update your boss on the status of a project, for instance, you might have a dozen or more media choices, from a phone call to an instant message to a slideshow presentation. Just as technology continues to increase the number of media options at your disposal, it continues to provide new communication channels you can use to transmit your messages.
The distinction be- tween medium and channel can get a bit murky, but think of the medium as the form a message takes such as a Twitter update and the channel as the system used to deliver the message such as a mobile phone. If the channel functions properly, the mes- sage reaches its intended audience.
However, mere arrival at the destination is no guarantee that the message will be noticed or understood correctly. After a message is received, the receiver needs to extract the idea from the message, a step known as decoding.
By crafting messages in ways that show the benefits of responding, senders can increase the chances that recipients will respond in positive ways. Viewing communication as a pro- cess helps you identify steps you can take to improve your success as a communicator. The medium is the form a message takes and the channel is the system used to deliver the message. In addition to responding or not responding to the message, audience members may give feedback that helps the sender evaluate the effectiveness of the communication effort.
Feedback can be verbal using written or spoken words , nonverbal using gestures, facial expressions, or other signals , or both. Just like the original message, however, this feedback from the receiver also needs to be decoded carefully. A smile, for example, can have many meanings.
The following sections take a closer look at two important aspects of the process: environmental barriers that can block or distort messages and the steps audiences take to receive, decode, and respond to messages.
These barriers include noise and distractions, competing mes- sages, filters, and channel breakdowns:. External distractions range from uncomfortable meeting rooms to computer screens cluttered with instant messages and reminders popping up all over the place.
Internal distractions are thoughts and emotions that prevent audiences from focusing on incoming messages. The common habit of multitasking—attempting more than one task at a time—is practically guaranteed to create communication dis- tractions. In most cases, you must compete with other messages that are trying to reach your audience at the same time. Messages can be blocked or distorted by f ilters, any human or technological interventions between the sender and the receiver.
Filtering can be both intentional such as automatically filing incoming messages based on sender or content or un- intentional such as an overly aggressive spam filter that deletes legitimate emails. As mentioned previously, the structure and culture of an organization can also inhibit the flow of vital messages. And, in some cases, the people or companies you rely on to deliver your message can distort it or filter it to meet their own needs.
Sometimes the channel simply breaks down and fails to deliver your message at all. A colleague you were counting on to deliver a message to your boss might have forgotten to do so, or a computer server might have crashed and prevented your blog from updating. Everyone in an organization can help minimize barriers and distractions. As a commu- nicator, try to be aware of any barriers that could prevent your messages from reaching their intended audiences.
As a manager, keep an eye out for any organizational barriers that could be inhibiting the flow of information. In any situation, a small dose of common sense and courtesy goes a long way.
Turn off that mobile phone before you step into a meeting. Be sensitive to personal differences, too; for in- stance, some people enjoy working with music on, but music is a huge distraction for others. Finally, take steps to insulate yourself from distractions.
Instead, set aside time to attend to messages all at once so that you can focus the rest of the time. Understanding how audiences receive, decode, and respond to messages will help you create more effective messages. How Audiences Receive Messages For an audience member to receive a message, three events need to occur: The receiver has to sense the presence of a message, select it from all the other messages clamoring for attention, and perceive it as an actual message as opposed to random, pointless noise.
They are inundated with so many messages and so much noise that they can miss or ignore many of the mes- sages intended for them. Through this course, you will learn a variety of techniques to craft messages that get noticed. In general, follow these five principles to increase your chances of success:. Deliver messages using the media and chan- nels that the audience expects. Of course, sometimes going against expectations can stimulate audience attention, which is why advertisers sometimes do wacky and creative things to get noticed.
However, for most business communication efforts, following the expectations of your audience is the most eff icient way to get your message across. Use words, images, and designs that are familiar to your audience.
Make sure your messages speak to the audience by clearly ad- dressing their wants and needs—not yours. People are inclined to notice messages that relate to their individual concerns. For the many messages delivered electronically these days, be sure to verify technological compatibility with your audience. Even well-crafted, well-intentioned communication efforts can fail at this stage because assigning meaning through decoding is a highly personal process that is influenced by culture, individual experience, learning and thinking styles, hopes, fears, and even temporary moods.
Cultural and personal beliefs and biases influence the meaning audiences get from mes- sages. Differences in language and usage also influence received meaning. By clarifying expectations and resolving po- tential ambiguities in your messages, you can minimize such uncertainties.
In general, the. To actually receive a message, audience members need to sense it, select it, then perceive it as a message. To improve the odds that your messages will be successfully per- ceived by your audience, pay close attention to expectations, ease of use, familiarity, empathy, and technical compatibility.
Decoding is a complex process; receivers often extract different meanings from messages than senders attempt to encode in their messages. Selective perception occurs when people ignore or distort incoming information to fit their precon- ceived notions of reality. Individual thinking styles are another important factor in message decoding. For example, someone who places a high value on objective analysis and clear logic might interpret a message differently than someone who values emotion or intuition reaching conclusions without using rational processes.
How Audiences Respond to Messages Your message has been delivered, received, and correctly decoded. Now what? Only if three events occur. First, the recipient has to remember the message long enough to act on it. Simplifying greatly, memory works in several stages: Sensory memory momentarily captures incom- ing data from the senses; then, whatever the recipient pays attention to is transferred to short-term memory.
Finally, the information needs to be retrieved when the recipient wants to act on it. Second, the recipient has to be able to respond as you wish. Obviously, if recipients simply cannot do what you want them to do, they will not respond according to your plan.
Third, the recipient has to be motivated to respond. For instance, a record company may or may not offer your band a contract, or your boss may or may not respond to your request for a raise. The basic model presented in Figure 1. In a larger sense, it also helps represent the traditional nature of much business communication, which was primarily defined by a publishing or broadcast- ing mindset. Externally, a company issued carefully scripted messages to a mass audience that often had few options for responding to those messages or initiating messages of their own.
Customers and other interested parties had few ways to connect with one another. However, in recent years, a variety of technologies have enabled and inspired a new approach to business communication. In contrast to the publishing mindset, this social communication model is interactive, conversational, and usually open to all who wish to participate.
Audience members are no longer passive recipients of messages but active participants in a conversation. Social media have given customers and other stake- holders a voice they did not have in the past. And businesses are listening to that voice. In fact, one of the most common uses of social media among U.
Instead of transmitting a fixed message, a sender in a social media environment initi- ates a conversation by asking a question or sharing valuable information. Information shared this way is often revised and reshaped by the web of participants as they forward it and comment on it. People can add to it or take pieces from it, depending on their needs and interests.
The social communication model offers many advantages, but it has a number of dis- advantages as well. Potential problems include information overload, fragmented attention, information security risks, distractions that hurt productivity, the need to monitor and re- spond to numerous conversational threads, and blurring of the line between personal and professional lives, which can make it difficult for people to disconnect from work.
Of course, no company, no matter how enthusiastically it embraces the social com- munication model, is going to be run as a club in which everyone has a say in every business matter.
Instead, a hybrid approach is emerging in which some communications such as strategic plans and policy documents follow the traditional approach, whereas others such as project management updates and customer support messages follow the social model. The conversational and interac- tive social communication model is revolutionizing business communication. The social communication model can increase the speed of communication, lower cost, improve access to expertise, and boost employee satisfaction.
For all their advantages, social me- dia tools also present a number of communication challenges. Companies recognize the value of integrating mobile technology, from communica- tion platforms to banking to retail.
Mobile apps and communication systems can boost employee productivity, help companies form closer relationships with customers and business partners, and spur innovation in products and services see Figure 1.
Given the advantages and the rising expectations of employees and customers, firms on the leading edge of the mobile revolu- tion are working to integrate mobile technology through- out their organizations. For millions of people around the world, a mobile device is their primary way, if not their only way, to access the Internet.
Globally, roughly 80 percent of Internet users ac- cess the web at least some of the time with a mobile device. Mobile has become the primary communication tool for many business profes- sionals, including a majority of executives under age Mobile devices are rapidly taking over as the primary communica- tion platform for many business professionals. See how leading-edge companies are adapting to take advantage of mobile communication.
For example, note-taking apps such as Note Taker HD offer an easy and unobtrusive way to take notes during meetings, site visits, and other business functions. Moreover, mobile phones—particularly smartphones— have become intensely personal devices in ways that PCs never did. As a result, mobile connectivity can start to resemble a continuous stream of conversations that never quite end, which influences the way busi- nesses need to interact with their stakeholders.
If wearable technologies become mainstream devices, they will contribute even more to this shift in behaviors see Figure 1. The parallels between social media and mobile communi- cation are striking: Both sets of technologies change the nature of communication, alter the relationships between senders and receivers, create opportunities as well as challenges, and force business professionals to hone new skills.
In fact, much of the rise in social communication can be attributed to the connectivity made possible by mobile devices. Companies that work to understand and embrace mobile, both internally and externally, stand the best chance of capitalizing on this monumental shift in the way people communicate.
The rise of mobile communication has some obvious implications, such as the need for websites to be mobile friendly. However, device size and portability are only the most obvious changes.
Just as with social media, the changes brought about by mobile go far deeper than the technology. The Uno Noteband incorporates Spritz speed-reading technology that makes it easier to read message content quickly. Will wearable technologies influence business and business communication?
These presentations explore the potential. Mobile changes the way people communicate, which has profound implications for virtually every aspect of business communication. Here are the most significant ways mobile technology is changing the practice of business communication:.
As with social media, mobile connectivity can blur the boundaries between personal and professional time and space, prevent- ing people from fully disengaging from work during personal and family time. On the other hand, it can give employees more flexibility to meet their personal and profes- sional obligations.
Chapter 4 has more on this topic. The addition of location-aware content, such as facility maps and property information, enhances the mobile experience. For example, if the people in a decision- making meeting need more information, they can do the neces- sary research on the spot.
People who grew up with mobile phones often expect to have the same level of connectivity as cus- tomers and as employees. Collaboration and problem solving are two key areas where mobile connectivity can boost productivity by enabling real-time interaction and access to vital information.
The mobile revolution complicates business communication in some ways, but it can enhance communication in many ways if done thoughtfully.
In fact, many of the technologies you might use in your personal life, from microblogs to video games, are also used in business. You will find technology discussed extensively throughout this book, with specific advice on using both common and emerging tools. However, anyone who has used advanced technology knows the benefits are not automatic. Poorly designed or inappropriately used technology can hinder communica- tion more than help.
To communicate effectively, learn to keep technology in perspective, guard against information overload and information addiction, use technological tools productively, and disengage from the computer frequently to communicate in person.
Perhaps the single most important point to remember about technology is that it is simply a tool, a means by which you can accomplish certain tasks.
Technology is an aid to inter- personal communication, not a replacement for it. The overuse or misuse of communication technology can lead to information overload, in which people receive more information than they can effectively process.
Information overload makes it difficult to discriminate between useful and useless information, lowers productivity, and amplifies employee stress both on the job and at home, even to the point of causing health and relationship problems.
You often have some level of control over the number and types of messages you choose to receive. Use the filtering features of your communication systems to isolate high-priority messages that deserve your attention.
Also, be wary of subscribing to too many Twitter streams and other sources. Focus on the information you truly need in order to do your job. Also, most communication systems let you mark messages as urgent; however, use this feature only when it is truly needed. Its overuse leads to annoyance and anxiety, not action. Facebook, Twitter, YouTube, and other technologies are key parts of what has been called the information technology paradox, in which information tools can waste as much time as they save.
Concerns over inappropriate use of social networking sites, for example, have led many companies to ban employees from accessing them during work hours. Information overload results when people receive more information than they can effectively process. Inappropriate web use not only distracts employees from work responsibilities, it can leave employers open to lawsuits for sexual harassment if inappropriate images are dis- played in or transmitted around the company.
With all these technologies, the best solution lies in developing clear policies that are enforced evenly for all employees. Managers need to guide their employees in productive use of information tools because the speed and simplicity of these tools are also among their greatest weaknesses. In one study, workers exposed to a constant barrage of email, instant messages, and phone calls experienced an average point drop in their functioning intelligence quotient IQ.
In addition to using your tools appropriately, know- ing how to use them efficiently can make a big difference in your productivity. As a manager, you also need to ensure that your em- ployees have sufficient training to productively use the tools you expect them to use. The fact that millions of people spend billions of hours play- ing games on their mobile devices is not lost on companies looking for ways to enhance communication with employees and customers.
Whether they feature skill, chance, or compel- ling storylines, successful games try to engage users intellectu- ally and emotionally—just as successful business communi- cators try to do. It is an advertising platform that relies on user activity and user-generated content, and the game element encourages people to use the app more frequently.
Foursquare is a simple example of gamification, but other companies are pushing the concept in new ways to engage and motivate employees and other stakeholders. On a customer-service system, the software rewards employees for increasing their productivity, meeting their service commitments to customers, and sharing knowledge with their colleagues. On several collaboration and brain- storming systems, gamification encourages people to make more connections, share ideas, and boost their influence within a community.
Gamification is also a key strategy for many companies trying to improve customer loyalty. By rewarding their product champions see page this way, companies encourage them to keep contributing their expertise, thereby helping other customers be successful and satisfied. Assume a company provides a job-search game app that helps you navigate your way through applying for a job, ex- plore various job openings, and understand what it would be like to work there.
Would the app make you feel more positively about the company, or would you find that us- ing a game for this purpose would trivialize something as important as your job search? Explain your answer. Sources: Bunchball website, accessed 23 February , www. The Gamification Wiki offers information on gamification concepts and examples across a variety of industries.
Web-based meetings allow team members from all over the world to interact in real time. Meetings can also be recorded for later playback and review.
Various systems support instant messaging, video, collaborative editing tools, and more. As the range of business software applications on smartphones and tablet computers continues to expand, almost anything that can be accomplished on a regular computer can be done on a mobile device although not always as eff iciently or with the same feature sets.
Online workspaces help teams work productively, even if they are on the move or spread out across the country. Data visualization is a powerful tool for presenting and exploring sets of data that are very large, complex, or dynamic.
The tools of business communication evolve with every advance in digital technology. The 20 technologies highlighted on the next four pages help businesses redefine the office, collaborate and share information, connect with stakeholders, and build communities of people with shared interests and needs.
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No need to worry, magically erase th the highlight with the clear tip on the other eend of the marker. No more worrying about hhighlighting the wrong word or overhhighlighting a page! Colour Slicks by Zart Enjoy a new way to paint with these clean and convenient colours.
Slicks are a lipstick-like paint stick which glide smoothly and easily onto paper and card and work on a variety of surfaces including windows. Best of all, colours are fast drying and washable. Slick size: 88mm long x 15mm diameter. Uni Chalk Metallic Markers Water-based paint marker. Four shimmering ink colours: glamorous gold, shiny silver, pearl rose and brilliant ruby.
Durable and variable chisel tip offers a choice of 1, 2 and 5mm strokes. Use to highlight or illustrate documents, stationery and artwork. Perfect for drawing on windows, mirrors and other glass surfaces. Washable formula so you can easily remove colour using soapy water. Safe and non-toxic. Five assorted colours include blue, red, black, green and yellow. Smooth paint sticks, clean, opaque colour and easy to use.
Lipstick-like application. Kent Battery Operated Eraser Portable, compact and precise, this eraser is the perfect sketching and drawing tool.
Requires two AAA batteries. Set includes 16 replaceable eraser nibs in two sizes: 2. Quality, reliable and cost effective, this soft, pliable eraser is designed to absorb pick-up drawing pigments and leave no residue 'crumbs or dust'. Work to soften. This clean and soft eraser offers smear-free performance for both blacklead and colour pencil.
It is dust free leaving little mess. Any waste that is left over rolls up and sticks together for easy cleaning. Faber-Castell Kneadable Erasers Suitable for creating highlights on chalk, charcoal and pastel work. Kneads into any shape, removes marks clearly, and leaves surfaces smooth and bright. Natural rubber, non-smudge. Ideal for removing large areas quickly. Soft in nature and will not leave marks on paper. Allows small areas to be erased easily.
Faber-Castell Kosmo Eraser The ergonomic shape of this eraser makes it easy to use. Lyra Beechwood Twin Hole Sharpener Trio Pencil Sharpener — Faber Grip Trio sharpening box with two regular-size holes for colour and blacklead pencils and a large hole for jumbo pencils.
EC Pencil Grips — Ergonomic Suitable for young hands learning to master the skills of writing and drawing in a controlled manner. Offering quality, durability and convenience. Each sharpener is made from hard and durable plastic and comes with its own clear barrel for catching pencil shavings. Ideal for sharpening Lyra pencils, which have a larger diameter than other pencils.
This sharpener will not splinter or snap the creamy Lyra leads. The small hole can be used for normal pencils. Small hole: 8mm, large hole: 11mm. Includes non-slip, non-skid feet for added stability and safety. Fits most sizes with auto feed and stop.
Plastic body with bench clamp to fasten to desktop. Also has an auto 'off' switch for safety and to avoid over sharpening. Ledah Electric Pencil Sharpener Easily and safely sharpens pencils. Has auto stop mechanism to prevent over sharpening.
For multiple pencil sizes up to 11mm. Unruly Rulers Create basic geometric forms like hexagons, triangles and squares, use to draw organic curves and spirals, or combine different shapes and edges to create a completely original image!
Trace around template with a pencil, crayon or marker. Sturdy plastic design. Rubbing Plates — Pattern Sturdy, durable and lightweight textured plates for rubbings and to add detail to clay.
To create textured rubbing effects, place template underneath paper and rub. To take a print from the template, place template on top of surface. Use for monoprinting with gel printing plates. Includes eight texture designs. Create textures by placing drawing paper over a rubbing plate and rubbing over the surface with a drawing block, rubbing block or crayon.
Pack includes different designs and textures. Plate size: 22 x 29cm. Plate size: Plate size: 18 x 19cm. Place croquis under a sheet of ate bleedproof, bank or tracing paper, and use as a drawing template ng for fashion sketching and designing. A3: x mm. CB T These templates are an ideal design ttool for VCD students!
To use, place ttemplate under a sheet of bleedproof, bbank or tracing paper, and use as a sstarting point for industrial, eenvironmental, landscape and ppackaging design.
Great for marker rrendering exercises and illustrations. TThis set of assorted templates iincludes 3D forms, starting points, ccommon objects, landscape eelements, and isometric and oblique ggrids. Large, durable, thick plastic stencils to use with paint, markers, pencils, chalk, pastels, spray paint, etc. Clean with soap and water after use. Set includes both a positive and negative stencil of Australia and each state.
Outer measurement Set includes both the positive and negative of the stencil, therefore two of each upper case letter. Outer measurement: 9 x 11cm. Italic script font.
Set includes both the positive and negative of each number. Set of 10 includes numbers Outer measurement: 15 x 22cm. Multi Purpose Pouch An ideal storage solution made from thick, strong, long-lasting reinforced plastic. Reinforced zips for secure closure and long life. Light Panel Lightweight, portable, slimline and just 1cm thick!
This compact light box has an elegant silver frame and is great for tracing artwork and for use in sensory play investigations. Includes power adapter. Safe for children. Light Panel Silver — Round Lightweight, portable, slimline and just 1cm thick!
Easy to move around and safe for young children. This compact light box has an elegant silver frame and is great for tracing artwork and use in sensory play investigations. A tool that allows the student to focus on joints, movement and mechanics without the need of a model. T These stencils make product design and visual communication quick and easy! Stencils also include two rulers, measuring up tto 20cm and 8 inches, and pre-punched holes for storing in a binder folder.
Template — Circle Heavy-duty plastic templates. Quarters and eighths marked on each circumference. These strong durable clear plastic set squares allow you to easily see the working surface. Bevelled edge to minimise ink leakage. Centimetre and millimetre integers.
Quality components packed in sturdy metal storage case. This handy drawing tool combines a ruler, protractor, compass, graph guides and stencils for 36 geometric shapes.
This durable plastic stencil is ideal for VCD, design and maths subjects. An easy-to-use tool for making mandala designs. These durable pie-shaped plastic stencils are divided into fractions of a circle and each will make a complete mandala pattern. Used alone or in combination with each other will allow you to draw any desired curve.
Clear sturdy plastic allows user to see design underneath. Clear acrylic ruler with grid lines at 5mm increments in horizontal and vertical direction. Ideal for paper collage, matting photos, paper sculpting and making your own paper quilling strips. With a metal edge, this ruler is the perfect cutting companion.
Premium hardbound journal with stitched spine. Medium grain, acid-free drawing paper, made in part from sustainable sources.
Slightly off-white paper. Cover is black with a linen texture. Ideal visual diary for primary schools. Students may use these for sketching and experimenting with different media. Capture and document your ideas, notations and mixed-media experiments in one place! This hardbound book of selected papers and surfaces watercolour paper, white milled paper, handmade paper, burlap and calico lends itself to a variety of wet and dry media including paints, pencils, pens, markers, stitchery, embellishments and collage.
Great for artist and student. Natural, off-white tone. Includes a ribbon bookmark and elastic closure, making it the perfect travel companion. Fold-out Journals Create your own book with these pre-made concertina fold-out journals.
White paper with gsm black cover from card. Turn around for a white cover. Kraft Brown Spiral Sketchbook Large spiral sketchbook with hardcover and brown kraft card pages ready for artwork to be directly drawn or painted on, or use to present artwork.
Hardcover sketchbook with brown kraft paper, perforated sheet to tear out when necessary. Kraft Mini Notebooks Miniature notebooks with 92 white pages.
Ideal for gifts. This softcover diary features a felt embossed design creating a tactile experience. The mix of white and brown kraft pages features starting points to prompt artistic expression. Some pages are ruled for student journalling. Visual Diaries Quality double-spiral bound, black plastic cover, hard card back and acid-free cartridge paper pages. Coloured covers available: clear, white, yellow, orange, red, light green, bottle green, blue and oxford blue.
Please allow four weeks for delivery. NB: Minimum order 50 per design. Quality drawing paper. Visual Diary — A2 Premium double-spiral visual diary, bound on short side with black plastic cover, hard card back and acid-free cartridge paper pages. Use to protect artwork and documents.
Perfect for presenting and sorting student artwork. Holds sheets of paper. Strong and serviceable for the artroom — thick brown paper. Clear plastic, top-opening bag to hold A2 paper. Economical and multipurpose. Two handles, one on top and one at the front, and two press clip closures, to secure artwork safely inside.
Water repellent. Ideal for transporting and storing artwork. Draw directly onto the surface or use in a copier or printer. Natural colour. This kit will have you ready in no time for student presentations, calligraphy work, graduations and awards nights. See website for FREE templates. Mount artwork swiftly and easily with these economical kits! Pre-cut Mini Frames Mini frames, made from sturdy double-sided mountboard white and black. Four frames with inner cut-outs included.
Great for displaying small works. Surface best suits Slicks, pencils, markers, cardboard mosaics and collage materials. Double-sided, portable self-standing frame with round sturdy foot stand. Use to display artwork, signs or inspiration. Can hold up to gsm. Display Snap Frames These lightweight frames snap open on concealed hinges allowing you to change your artwork in just seconds.
This simple mechanism, combined with their low cost, makes these frames ideal for schools and kindergartens. Ideal for scrapbooking and craft applications. Acid-free and solvent free. Produces a great 3D effect. Corrugated Card — Metallic Corrugated Card Natural — Sheets This range of natural cardboard is suitable for constructions, collage, rubbings, etc. Four assorted designs.
Provides strength and stability to project construction. Great for collage and general crafts. Corrugated Construction Strips 12 brightly coloured strips to use in construction and collage activities. Five strips of each colour. Mount Board — Multimat Black economical mount board. Acid-free with a white core.
NB: Actual thickness shown. Use to display students' names or a sentence relating to their artwork. Also use for construction, as a painting tool or end covers of artist books. Foam Board Total Black A black core, front and back. Double-sided, strong, lightweight and cuts easily.
Use for mounting, as backing in displays, 3D design and in painting. It consists of three layers: an inner layer of polystyrene clad with outer facing of a clay-coated paper. Peel away backing to expose self-adhesive foam core board. Ideal for mounting artworks with ease and prevents buckling. A semi-rigid white plastic board which can be used to make up folios or used for construction projects and set designs.
Can also prime other polypropylene surfaces such as tanks and wheelie bins. Black Card Black card ideal for a high-quality mount.
Easy to cut to size or to cut window mounts from. This is a budget-priced board with a white matte coated surface. Multi-ply board ideal for 3D projects and construction work. Solid grey colour. A solid card ideal for backdrops. Easy to paint scenes or create sets with this sturdy cardboard. Great for presentation, display, class projects and construction work. Size: x mm. White double-sided cardboard. Great for constructions, models, card craft and general project work.
Best suits dry media. An assortment of 10 bright colours. This sturdy gsm card is ideal for construction and craft projects. Also can be used to mount artwork. A bright and festive mix of green 40 sheets , red 40 sheets and white 20 sheets. Great for cardmaking, collage, poster making and paper cutting. Has a white core and reverse side. Great for presentation, display, classroom projects and construction work.
Double-sided white cardboard. Economical and versatile. Great for model making, general crafts and construction projects. Inexpensive and versatile black cardboard. Great for a variety of card and construction projects. Prism Spectrum Board An assortment of brightly coloured sheets of card. Use for book covers, special projects and construction. Easy to cut and score. Dual sided.
Each sheet is gold on one side and silver on the other. Colourful squares in 12 bright colours. These large mosaic squares are suitable for younger children to create colourful cardboard mosaics. Assorted colours. These cardboard squares are ideal for construction and cardmaking projects. May be used for display boards with information on the work presented.
Cardboard rd Mosaics — Round Metallic Mosaic Squares — Mixed Firm cardboard mosaic squares in assorted metallic colours and holographic designs. This pack comes with two sizes for students to vary their mosaics. Colour mix varies.
A fun way to explore colour, pattern and the art of mosaics. Includes two tile diameters in 11 colours: blue, green, orange, yellow, pink, red, purple, dark green, turquoise, violet and black on the reverse side. Corowa South Public School — Collage 2. The kit offers a variety of practical base papers essential for sketching and drawing, watercolour painting and mixed media, working with markers, and printing.
Use them for collage, decorative embellishment, paper construction, cardmaking and origami. Perfect for getting started in the artroom or restocking the storeroom.
Included in this handy kit is assorted colours of cover paper in reams of A4 and A3; smooth coated paper in 15 bright colours; black cover paper in reams of A4 and A3; smooth coated paper suitable for drawing with white pastel, charcoal and gel pens; cartridge paper gsm A4 and A3; bulky news 38 x 51cm; and a larger high-quality scrap paper for crayon, painting and sketch work.
The kit offers a range of practical materials that are part of the foundation of any artroom. Great for setting up or restocking the artroom and classroom. Kit includes a great assortment of all-rounder paper, great for painting, drawing and collage. Heavier card for construction and craft, and an array of drawing materials.
Perfect for quick sketches and layouts or for tracing. Acid-free and archival, your work will not yellow or degrade over time.
Smooth texture. An excellent acid-free drawing and multimedia paper. Art Spectrum Bristol Pad Firm, smooth, premium multi-ply paper that is highly resistant to repeated working and erasing. Suits pens, markers and pencils. Superb-quality all-purpose pad.
High cotton content. Acid-free and archival. Great for cardmaking and illustration. Ideal for loose watercolour explorations. Strong, toothy-quality drawing surface.
Erases cleanly and is ideal for dry media. Large spiral for easy use. Inexpensive drawing paper on a roll. Ideal for murals, tracing body shapes and large works of art.
Useful for displaying classroom work. Cartridge Roll Fabriano Academia Good-quality drawing paper on a roll. This paper has a high-percentage mix of premium-cotton and high-quality cellulose, so it is strong enough to take reworking.
It is acid-free and archival so it can last for generations. Grained drawing paper. Textured surface, ideal for pencil, pastel and charcoal. High-quality line, wash and airbrush board with a professional surface for numerous illustration media and techniques. Hot-press boards are ideal when smoothness of application is preferred, such as when using marker, pen and ink techniques.
Drawing cartridge. Long grain, pH neutral. Ideal for sketching and lithography. Bulky News Paper Best quality, cream colour. Great for crayon, painting and sketch work. Photocopying paper, good for printing reference images onto and transferring artwork. An excellent all-purpose paper, the quality of which is between M. Perfect for drawing, tracing, mapping body shapes and printing. Newsprint Paper Economical and lightweight paper.
Good for paper marbling and preliminary sketches. Best for dry media. A heavyweight litho paper. A multipurpose paper for use in printmaking or drawing, or for use as stencil paper. Acid-free, fully permanent and does not fade.
Canson Mi-Teintes is a vellum drawing paper, acid-free excluding black with a high rag content that ensures long life without deterioration. Coloured in the pulp, shades are highly light resistant. Mi-Teintes is ideal for pastel, pencil and crayons. Also suitable for gouache, watercolour, acrylic and silk screen printing. This paper has a high-percentage mix of premium cotton and highquality cellulose so it is strong enough to take reworking.
Artist-quality performance at an affordable price! Slightly coarse medium texture, acid-free and archival. Suits liquid and pan watercolours as well as watercolour pencils and crayons, acrylic paints, and inks.
Excellent quality in the convenience of a pad. Excellent wet strength, which makes it a good choice for wet media.
These pads are acid-free, rot and mildew resistant, and have a natural whiteness, meaning they will not yellow. An affordable option for students or those at an artist-quality level. This versatile and easy-to-use acid-free pad provides excellent wet strength, making it a good choice for watercolour, washes, gouache and acrylic paint. Paper will not tear or pill. Easy to remove without tearing paper.
Acid-free, pH neutral, and rot and mildew resistant. Great for cardmaking and watercolour. Recommended for watercolour, gouache, acrylic and wet media. Medium tooth. British mould-made acid-free drawing and watercolour paper with a medium tooth. A quality paper that will take heavy washes and reworking without ruining the sheet. Three different textured surfaces: rough, medium cold press and smooth hot press , all with deckled edges.
Ideal for all wet media, including watercolour, gouache and ink. The rough tooth lends itself well to experimenting with wet-on-wet techniques. Appropriate for most media, with one smooth and one rough side. Acid-free, natural white, rough surface, with address box printed on the reverse. Ideal for taking on holiday to draw or paint your own postcards, which remain safe for transport in the attractive, embossed tin.
Great absorption and strength. Will not pill or tear when saturated. Cold pressed with a medium tooth. Great for watercolour paints including liquid and pan-style watercolours as well as water-soluble pencils and crayons, acrylic paint, and inks. Beautiful handmade paper, in a novel round nd shape.
Irregular rough surface texture andd a soft deckled edge. Great also for paper crafts. Off-white colour. Bleedproof Paper Encourage your students to explore alcohol inks and markers Copics and Kent Spectrum with this economical yet high-quality bleedproof paper. Waterproof, tear proof and extremely strong.
Completely non-absorbent and ultra-smooth, Yupo will not warp or buckle even with heavy soaking. Great for wet media, inks, mono printing and stencils. Perfect for hand-cut stencils, monoprinting and wet-media drawing. Colours stay bright and bold on Yupo because paint dries through evaporation instead of being absorbed into the paper. Yupo paper can be washed clean of paint if you would like to reuse it and start again.
This paper is archival and tear proof. Mineral Paper Made from stone powder, this unique surface is different to synthetic paper. Tear and water resistant, it does not wrinkle and can be used on both sides.
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