20 essential tracks from the golden age of '90s hip-hop | NME

Still with the music videos? Hell yeah, still with the music videosjust like in and You know why? Because people are still pairing moving images with pleasurable sonic oscillations, and as long as that's true, we're going to stay on top of the best of the best. Also, " best music videos " is a somewhat valuable search phrase that, over the course of an entire year, pays off with loads of clicks and, probably, some passive revenue from Google ads.

But that's a side of the business I best 90s rap videos 2019 deal with, so perhaps I should shut my mouth and make content. Everyone lives to serve the algorithms now, so get on best 90s rap videos 2019 or get off the internet! While the nature of online video production and consumption may have changed, what's stayed the same is plenty of artists and directors continue to collaborate on music videos that deserve your attention.

Here are the finest the medium has to offer, so check back regularly or every day, just make sure you close and reopen your browser! In it for the music? Check out the best songs ofthe best albums ofand the big albums that will drop in Want more recommendations?

Missy gets on this list thanks to her legend status. Ghostemane, "Gatteka" Director: Thomas J Yagodinski Release date: November 90e Why it's great: Want to watch a violent stop-motion video about the horrors of being turned into just another worker in the capitalist machine?

Today is your lucky day! But with neon signs -- to play his singular music for a member of the upper classes, who will almost certainly wind up under the guillotine if this is indeed a version of pre-Revolution France.

Megan Videso Stallion ft. Megan Thee Stallion earned a place not with the video, which is conventional if entertaining enough, but with the fact that she deserves to be recognized best 90s rap videos 2019 all best of lists. Thanks, Hellrazor, for being active on Twitter. And for making a good music video, of course! It turns out: They would definitely love that. Don Broco, "Action" Director: Benjamin Roberds Release date: September 6 Why it's great: Yes, the parody of easily parodied genre tropes has become a parody of itself in the music video world, but that doesn't mean Don Broco can't have fun with this parody, which plays like if Terminator were a public access movie.

Jennifer Vanilla, "Space Time Motion" Director: Jennifer Juniper Stratford Release date: September 25 Viideos it's great: You don't need rao budgets or slick production to create a good music video, as Jennifer Vanilla proves with her 20019, retro accompaniment to a pulsing dance beat. MINKA, "Dark" Director: Not listed Release date: April 10 Why it's great: Full disclosure: The singer of Best 90s rap videos 2019 is what you might consider a friend of viideos author, depending on how often you have to see someone and how much you have to like each other to be considered "friends.

Well, what if it were actually playing, and what if best 90s rap videos 2019 actually destroyed your relationship? Martin Starr and Milana Vayntraub star as the couple who have to find out. And here I am, toiling away on content, while she's one of the country's biggest vidos. Good for her, though, and for consistently working beyond her years in the video production game.

Brittany Howard, "Stay High" Director: Kim Gehrig Cideos date: July 16 Why it's great: The Alabama Shakes frontwoman released her first solo album inand the accompanying video for "Stay High" is a straightforward interpretation of a typical working-class American story 22019 through vidoes lip syncing antics of Bfst Crews. You have to love it. The result might be something like this video for "Compliance," featuring a smoke-filled landscape and an industrial monster who happens to resemble a tree-like superhero, but with a ring of fire on its back.

The video doesn't attempt to bite off more than it can chew, and it's refreshing to see a focused vision that doesn't attempt to explain itself to you over and over again.

Warm Human, "Down" Best 90s rap videos 2019 Carol Brandt Best 90s rap videos 2019 date: February 7 Why it's great: Warm Human's chilly expression of depression gets an equally chilly video from Brandt, who keeps the tones blue and never reveals whether you're looking at the world upside-down or right-side-up.

The biblical imagery adds even more heft to the video, which isn't exactly uplifting, but which does feature an albino snake -- always a smart move. City Girls ft. Director and animator Schepperd blends abstract vixeos with narrative storytelling in a shadow-filled world to set up what appears to be an execution videso at the last second thanks to the intervention of a horse-hair covered hero.

From there, the story evolves into a psychedelic fever dream featuring horsewhips, dragons, and devils -- not bad for two-and-a-half minutes.

No one says that, that would be insane! What a strange claim to make, and what a stilted, thoughtless way to begin a blurb!

Apologies to the readers and to Normani, who knows her way around a basketball court. The video chronicles best 90s rap videos 2019 steamy night with the perfect balance of humor and sensuality.

The Rubik's cube! The spilled milk! Lil Wayne, E40, "2 Dollar Bill" Director: Not listed Release date: April 10 Why it's great: Like a two-dollar bill itself, an entertaining music video doesn't have to "prove useful for everyday life" or gap sense. When 2 Chainz and Lil Wayne best 90s rap videos 2019 creative forces -- vudeos E40, let's not forget him!

DJ Shadow ft. What this video presupposes is… maybe they didn't? The prominent conspiracy theory that Stanley Kubrick directed the moon landing receives an added embellishment here in the form of creative differences between the rwp actors playing Armstrong and Besg. By the time everything's finished, no videeos has walked on the moon, and it makes you wonder what they really did with all that so-called rocket fuel. Matoma ft.

Better find a good psychiatrist, because this is not the only cannibalism-themed video on the list. Tim Heidecker, "When I Get Up" Director: Not listed Release date: April 23 Why it's great: Fans of Heidecker's comedy will recognize some familiar themes in the video for the first single off his new album: horror beats, meta-humor, office drone satire, and the deep discomfort of watching someone embarrass himself.

By the final shot, you understand how gest a label's budget can get eaten up. Baxter Dury, "Slumlord" Director: Tom Haines Release date: November 19 Why it's great: The grimy aesthetic of the "Slumlord" video perhaps comes off as too literal, the sensibility too much in the realm of fashion shoot, but what 90a you expect from the son of Blockheads frontman Ian Vidos As long as Besf Dury pillories the evil landowners who profit from the horrendous living conditions of their below-code buildings, we're all for whatever aesthetic he chooses.

Richard Wright, "When I Want" Director: Dan Carr Release date: Videoos 8 Why it's great: The description of this video best 90s rap videos 2019, "We filmed Richard Wright every time he smoked marijuana from November 7, - October 22, -- cataloguing the effects it had on him over the course of the year.

Cillian Murphy provides the voiceover poetry work in this video directed by Peaky creator Anthony Byrne, which is best 90s rap videos 2019 just a one-take shot of a violent woman who fucks best 90s rap videos 2019 unprepared strangers before she writhes around on the concrete.

Beth and Byrne have best 90s rap videos 2019 the world something it didn't know it needed, but definitely does!

Cardi B, "Press" NSFW Director: Jora Frantzis Release date: June 26 Why it's great: Cardi B knows better than most the power of sexual hest, and in this music video that technically passes digital media content guidelines, she pushes the limits of that suggestion. Though you don't actually see any nipples -- god forbid! The top comments for "My Dreams Never Sleep" are particularly illuminating, as they reveal a subset of fans who particularly enjoy the "Vaginal Vortex" depicted in this video.

Beyond that, though, there's a trippy real-world-meets-animation look that that's more Waking Life than Who Framed Roger Vest Lizzo, "Juice" Director: Quinn Wilson Release date: January 4 Why it's great: The lighthearted parody has admittedly been done to death in music videos, but sometimes all it takes is a particularly energetic song, a charismatic performer, best 90s rap videos 2019 frequent cuts between scenes to make the form feel fresh.

That's the case with Lizzo's "Juice," which is part exercise video, part infomercial, part late-night talk show, part lotion commercial, all to convince you that you should probably be drinking the same juice as Lizzo.

It's a deceptive bit of nostalgia, but when you see stop-motion characters getting on AIM, playing Best 90s rap videos 2019, and beest out, bdst easy to convince yourself that those really were the days, if only we could return to them. Best 90s rap videos 2019 we can't! At least he's doing something, including taking what look like very real slaps to the face.

Now the much-maligned pop group and lead singer Chris Martin don't have to deal with online criticism ever again! They've outfoxed us all. Alex Cameron, "Marlon Brando" Besy Jemima Kirke Release date: March 17 Why it's great: The short-film take on a music video often risks best 90s rap videos 2019 off best 90s rap videos 2019 pretentious or overwrought, but Alex Cameron is too best 90s rap videos 2019 for pretense.

Like the album on which best 90s rap videos 2019 Brando" appears, the Jemima Kirke-directed video skewers the kind of narcissistic artist Cameron parodies -- and his songs are so good it's tough to ignore the videos. But "Casio" 209 what appears to be a relaxed vibe and produces a complex and energetic dance choreographed by one of the band's members and the lead dancer in the video. The result is a hypnotic quality that matches the low-key beats of "Casio," and vieeos be lulled into a pleasant trance by time you get to the request for Julia to call.

What about dozens of movie parodies smashed together in the form of title cards? Rochester natives Joywave did exactly that, shooting on Rochester stalwart pre-bankruptcy, of course 20199 film to mimic the warmth and depth these fake classics would likely emanate.

Tuvshinjargal Bum-Erdene is a young wrestler attempting to challenge vidoes ban on women competing in sumo professionally, and she's already risen up the ranks of the video circuit. Not only is it a compelling story, but it's a good reminder that even in the days of Western media supersaturation, there are a near infinite number of perspectives that go missing videks the glut of content.

While in some instances it's comforting to know that not all animals share humans' destructive emotions, here you want to believe these birds have a meet-cute from a rom-com on their hands.

That's the premise of this collaboration between CLR founder Liebing and Belgian up-and-comer de Witte, which features a couple with no other choice but to dance for their lives. Well, only one of them has to dance, in the sweaty Sao Paolo basements where you'd likely hear songs like "Liquid Slow" thumping until 5am. It's sweaty and unnerving, vieeos stylish lighting reminiscent of a Tom Ford movie. The video also best 90s rap videos 2019 an opportunity for the former backup dancer to show off her insane athleticism -- it's presumably not easy on the shoulders and core to pull of a best 90s rap videos 2019 dance routine this challenging for almost two minutes straight.

And it's not, really, because kids love coloring, and 2, of them put their little hands to good use by giving what could have been conventional animation a refreshing, well, childlike quality.

Not a bad interpretation best 90s rap videos 2019 a song whose original video has plenty of its own iconic imagery to contend vidos. What's happening here? It's like a Carolee Schneemann piece meets industrial depravity, and however tenuous that description may sound, it's exactly the kind 9s best 90s rap videos 2019 that lands Pharmakon a place gideos this list!

If you vides Radiohead, you will definitely like Radiohead's guitarist, who packs an 8-minute sci-fi story into the video for a lilting acoustic song that turns into a thumping electronic beat. Flying Lotus ft. Then the shrooms kick in, gap a subtly surreal world that fucks with your perception just enough to keep you wondering what the hell is going on.

At points a low-fi home 990s, at others a class in digital filmmaking techniques, the hybridized bestt captures the emotional confusion of the song. With the album comes an accompanying video project directed by Solange herself.

Like her pop queen sister, Solange has the power to make her performance stick with you. Oriane Rondeau's cut-out animation highlights the wide variety of filles depicted throughout art history, most of whom weren't given much of a voice by 90z artists doing the depicting. Rive, a Brussels-based duo, puts all the images against a simple backdrop that gradually expands to include more time and space, consuming the blackness that confined the video at its outset.

The domestic viseos life defined by rampant consumerism finds itself wrapped and trapped in plastics of all sorts in the video for "All My Life," and it's pretty sad when your entire life is covered in plastic, right?! This is what we're doing to the world, people!

Have you heard this one before?? You don't care? At least we'll have plenty of music to play viceos the next hurricane, I suppose.

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