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18.01.2021It was agreed upon by all to move forward in a way that is open, and engages all members of the hardwood community…receiving input and recognizing the differences of various industry segments And most significantly, all in attendance agreed that Real American Hardwood be our Hardwood Products Factory 06 common bond, i.
Proposed Action Also during the Atlanta conversations, it became clear that the first thing we as an industry must do is assess our current marketing resources - existing promotion, research projects, and data related to consumer trends and competing product availability.
Once we know what we have, we can identify what we need. This information will help develop the strong brand statement research needed to effectively promote hardwood products. NOTE: The effort to collect this information has been completed.
And those firms have submitted RFPs with costing associated to the proposal. The second priority, closely related to the first, is to identify university architecture and design school courses and competitions related to the use of hardwood.
Once identified, existing educational materials can be shared, and curriculum ideas and industry experts willing to participate in classroom presentations can be recommended. Organization Initially the group will function as a Coalition. Association Executives will serve as Coalition representatives.
Final Note As members of the U. However, there is great optimism that by working together, we will overcome the obstacles facing our industry. For questions and more information, please send a note to hardwoodpromotion gmail. Decorative Hardwoods Association DHA is trade association that helps to connect consumers to high quality wood products. In , when they decided to rename the association, they trusted Brick Factory to bring their brand to life with a new website.
We decided to build the website in Drupal because it allows for flexible design and robust functionality. User experience was the focus of the redesign; DHA can prominently feature popular publications and visitors can find additional products through category filters and keyword searches. We created website accounts for DHA members. When logged in, members automatically receive bookstore discounts and have access to members-only resources.
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