In some cases, it's beneficial to use a formula that identifies your ideal employer or customer and what you help them accomplish. Read Less. It personal branding helps people to feel as if they know you better brranding helps to increase your trustworthiness even if they have personal branding even met you in person. Personal branding is important in almost every profession and industry. And by growing his followers, he can sell more personall on his Doug the Personal branding Store. Considering her experience with makeup tutorials moving into creating makeup brands made sense for her career. Reject Accept.

Because they can help you connect with others, these statements are a particularly valuable tool when networking with potential customers, clients or employers. After you craft a great personal brand statement, you can put it to use by placing it in your:. Here are some personal brand statement examples that you can refer to as you create one for yourself:.

In some cases, it's beneficial to use a formula that identifies your ideal employer or customer and what you help them accomplish. Aside from these key components, you can bolster your statement by adding quantifiable evidence of your effectiveness.

This method is a great way to highlight your past accomplishments and demonstrate your expertise. When writing your personal brand statement, it's wise to narrow your focus by being as specific as possible. You can do this by mentioning your target audience as well as the results you can help them achieve. Another effective strategy is to emphasize the partnership you create with clients and customers by starting your statement with a verb, such as "let's.

If you have a well-established reputation, you can convert your brand statement to a question to pique people's curiosity and interest. Though creativity can help you create an eye-catching personal brand statement, simplicity is often just as effective. You can briefly summarize exactly what you help your clients do. If you prefer, you can expand on this slightly, making it more specific.

For example:. Sometimes it's helpful to create a brand statement that focuses on your target audience instead of your knowledge or skills. This is especially true if you work within a niche market or with a specific set of clientele.

You can place the focus on what you can help your audience accomplish by showcasing your ability to transfer your knowledge or expertise. This allows you to communicate what you do best and who you serve in a way that is clear and concise. Your personality is what makes you unique and authentic. Creating a personal brand statement that shows your personality can showcase that you are both grounded and confident.

Additionally, this often encourages connection because it is more inviting. A graphic designer, philanthropist, entrepreneur and lover of all things yellow committed to helping you develop a brand that matches your voice and your needs. Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online.

You can either ignore your personal brand, and let it develop organically, possibly chaotically, beyond your control, or you can help massage your personal brand to depict you as the person you want to be. In the pre-internet days, your personal brand was really just your business card. Unless you were high profile in the media or somebody who featured strongly as the face of advertising, few people would have heard of you.

Your personal brand can be vital to you professionally. It is how you present yourself to current and potential clients. It gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way.

It gives you the opportunity to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even pubic people they have never met personally.

This is particularly evident at election time. Instead, they vote for a name they recognize. It comes as no surprise that candidates with strong personal brands succeed in politics, regardless of their political views or beliefs. You need to create a strong personal brand if you want to be considered influential.

Your personal brand helps you stand out from everybody else. You can use your personal brand to demonstrate your knowledge and skills about your areas of expertise. In many ways, your personal brand is what makes you memorable.

It is your personal brand that helps you stand out from the thousands of other people like you. Millennials, in particular, have a distrust of advertising. This has meant a major rethink about how businesses market themselves. Indeed this is one of the reasons why influencer marketing has become so successful over recent years.

There has been a movement towards personalizing the main people in a business. Obviously, this is easy for a small business — there is little difference between a sole trader and his business. It can be more difficult for large companies. But some people manage it well. Steve Jobs used personal branding well before the phrase was even well known to distinguish himself as the face of Apple.

Creating a personal brand requires extensive self-reflection and introspection. It helps if you know yourself — which surprisingly few people do. Most people find it extremely difficult to describe themselves, although they often find it easier to explain how they want to be.

If your ultimate aim for personal branding is to improve the performance of your business, you first need to ensure that you know who your target customers are. You want your personal branding to match your targeted clientele. Business people have been doing this for many years, long before the internet. Think about the image that Hugh Hefner portrayed for virtually all of his adult life.

He probably never heard of personal branding, yet he let himself become the face of the Playboy empire and lived the lifestyle that the readers of his magazine envied.

He could not have lived his type of lifestyle, however, if he helmed a more conservative company, targeting more politically correct customers. Ultimately you want to build a reputation as somebody who cares about the types of people that make up your potential and existing clients.

It's crucial to find, listen and engage with your potential clients. A crucial part of your personal branding is to make sure you come across as being human, with the same issues and problems as your target market.

The only difference is that you can show that you have found a solution to some of these problems — which you are willing to share with others. Cynical consumers see businesses as being all about selling.

The whole purpose of personal branding is to step back and deemphasize selling. Think of this as building an additional channel for growing your own successes.

Personal branding is a painless step in working towards your goals. Regardless of your industry or professional status, your personal brand has the power to make or break all kinds of opportunities for advancement.

When building your brand starts to feel like a job, remember that it is an essential part of cultivating your career. And keep in mind that the greatest investment of resources, time and effort will likely come up front. Building and optimizing new profiles, generating content about you and your work, identifying your goals, building a brand strategy - this can feel overwhelming.

Distinguish yourself from your competitors and take control of your personal brand with the following approach. We have established that personal branding is the process of presenting yourself as a marketable brand. But before you throw your laptop on the ground, take a deep breath. Think of building your brand and personal branding as an ongoing process that can be broken down into the digestible phases.

This entire personal branding process can be broken down into 3 pillars:. Build an online presence that reinforces your qualifications.

When someone looks you up online, they need to see a strong presence with fresh content in your area of expertise. In order to look the part, you will need to:. Before you start building a personal brand, you first need to know where you stand in search results. Google yourself so you know what others see when they look you up.

While some results may cause a knee-jerk reaction, keep looking. Identify what search results or online content attached to you can damage your reputation. Our software will instantly scan your search results for potentially damaging information. Once you know what kinds of search results are closely attached to your name, you can take steps to remove them.

Start with the easy wins. That means posts, images, videos, comments, etc. Take some time going through your social media profiles and website s. That livejournal entry about how AFI changed your life was relevant in highschool, sure. But it may be time to unpublish your old posts when trying to make partner at a top commercial arbitration firm. With this in mind, we created a new feature on our DIY tool to help you find damaging search results and "red flag" content on your social media profiles.

And we even developed a new feature in our DIY tool to instantly identify red flag content, which can ruin a personal brand. After you clean up existing web properties, you can really start to think about the personal brand that you are trying to build.

Create your own personal brand online by identifying the unique elements that make you you. What is your personal brand? What do you want to achieve by putting effort into how you look online? In addition to these kinds of questions, start thinking about your accomplishments and gather any supporting materials that can reinforce them. What are your short and long-term goals for your personal branding strategy? Before you start building your personal brand, think about and find examples of the information that you will want to share about your own successes.

Think holistically about what you are projecting and the impression that you want to leave with anyone who searches for you online. Now you can come up with a succinct description of your personal brand and bio, as well as longer versions. You will use these variations of your biography and personal brand statement for your social media profiles. This is how to make your own brand cohesive, but still have unique content available on different platforms.

This is appealing to users and search engines alike. I help them throughout their entire journey, from CoWorking to expansion. Nobody knows more about startups and how real estate fits into their strategies better.

You want people to find results that are positive and relevant to you when they search your name online. Spend time reflecting on who you are and what you want to highlight through your personal brand. This involves following a 3-step process of building a strong foundation of sites and profiles, optimizing them for search engines, and then maintaining content over time. In order to have a strong online presence, you need to build the sites and profiles that you want people to find.

This involves having a strong combination of personal websites and professional profiles. What does a strong foundation look like? You need to build these because each page of search results typically shows at least ten results. By taking control of at least properties, you give yourself the chance to curate those key search results on the first page of Google. And what is a personal brand without visibility? When choosing which profiles to build out for your personal branding foundation, we suggest that you select at least from the following list:.

To learn more, visit our post on how these 20 key properties can improve your personal branding effectiveness and earn you more money. Optimize the existing sites and social media profiles that you control for search engines and for people looking you up online.

These resources provide tons of personal branding information about how to optimize profiles for search engines and the people googling you! With a little bit of focus and the help of free resources at your disposal like our DIY tool, take control of how you look online. Our tool alone walks you through the following phases of personal brand creation:. Depending on the current search results for your name, some of the sites and profiles that you build might even start to rank pretty quickly.

However, in most cases, it takes time for Google and other search engines to index these profiles. Search engine optimization and personal branding are part of an ongoing strategy that depends on your consistent updates and regular engagement across platforms. You will see incremental changes over time.

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