In an era of super-sizing and big-box retail, Rockler Woodworking and Hardware is working both with and against the grain. The Medina-based company just opened its first superstore, an 11,square-foot location with a nesr demonstration area. This is for people who want roclker make something unique. Rockler and other specialty woodworking stores such woodowrking Woodcraft in Bloomington are crediting the first wave of baby boomer retirements for record or near-record sales.

Rockler Woodworking and Hardware, based in MN since and now headquartered in Medina, MN, has opened a large flagship 11, square foot store in Maplewood which includes Rockler University for demonstrations. The 59 year old family company now has 29 nfar across the country. A year-old family owned company, Rockler now has 29 stores in 21 states, including three Twin Cities stores, in Maplewood, Burnsville and Minnetonka.

At Rockler, that could mean buying casters to add to a Pottery Barn table, knobs and pulls to transform kitchen cabinets or Rockler Woodworking Store Near Me Online choosing one of hundreds of colors to change the finish on a piece of furniture.

For customer Tim LeBore of Maplewood, it means assistance with crafting writing pens or wine bottle stoppers or working a scroll saw. Where Rockler strives to pull away from the hardware superstores, according to Dugan, is in customer service.

Most syore the stores are about 5, square feet. The challenge in a niche business is that store rockler woodworking store near me 10 have to be in highly woodworkinb areas, Brennan said. Another is to draw millennials and Gen Y customers into the store or to the website. John Ewoldt is a business reporter for the Star Tribune. He writes about small and large retailers including supermarkets, restaurants, consumer issues and trends, and personal finance.

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